MIGHT THERE BE OTHER USES FOR BLOGS? hmmm…
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Here is what I was thinking about with a recent client. Why write a weekly blog, if you also send a newsletter, emails, and do social marketing? Do we really believe that everyone “reads” all that is put out there? Blogs are great, don’t get me wrong..and there is a definite place for them in the cyberworld, but I’m wondering if it could not be put to better use?
Who are your clients? Would that page of your website, the blog page, be a good place to speak directly to them? Teach them? Educate or Train them? What about that page to advertise for your clients? As a service not a charge. For fun, let’s call that blog page, the clientblog where any and everything that has to do with your own personal clients go there.
Let’s say my website is really hot…and it gets lots of activity, readership and traffic. I have this client in NY, a dentist, who offers upscale dentistry and has a really unique office. He is also running a “special” for a limited time due to hard economic times for people…What if I used my clientblog to spotlight him for a month and draw traffic to HIS website by promoting on mine?
It serves a two-fold purpose. Increases your business, increases your clients business and is good marketing and PR service. How many times can you read someone else’s blog on “how to” or “what event” they are going to have….why not capitalize on the opportunity to give the gift of business to your client?!
Hmmmm….this can be done and might be a good thing to consider doing! Thoughts anyone?
December 20th, 2008 at 2:05 pm
This is what those of us in the sales world already do. Actually, many consultants and trainers already think this way. We give you value on our blogs in an effort to get your business. This is why I started blogging, is to share with others and make them better sales people.